We believe that further value can be generated by investing in new experimental materials, improving the recyclability of existing ones, and via the emergence of new business models (resale, rental, subscription clothing services). However, the extent to which this enables ‘sustainable fashion’ is dependent on the scaling of technology and will require extensive collaborative effort by all industry stakeholders.
Sustainability is likely to be the next major pressure point for fashion, as increased awareness has revealed that the industry has a lot of catching up to do. If fashion is to be a greener, cleaner industry, an overhaul of its entire supply chain is now essential.