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Barclays Research Highlights - Smartphone Addiction: the need for digital detox (PDF, 210KB)Barclays Research Highlights - Smartphone Addiction: the need for digital detox (PDF, 210KB)
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The Flip Side podcast 

This podcast series features lively debates between Barclays’ Research analysts on important topics facing economies and businesses around the globe.

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Gen Z: Step aside Millennials 

Discover the core behaviours, values and expectations that drive Generation Z, and find out what brands need to do to engage with this unique demographic.

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Gen Z: How influence becomes power 

As Generation Z come of age, our analysts explore why this powerful demographic is so important and how they’re already starting to reshape key business sectors.

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