Changing consumer preferences are driving the rapid growth of the alternative meat sector. Emerging alternative meat companies have garnered significant enthusiasm from investors, while traditional food companies are incorporating innovative alternative meat products into their offering. But does the alternative meat sector have the momentum to grow and capture close to 10% of the $1.4 trillion global meat market over the next decade?

In episode 14 of The Flip Side podcast series, Jeff Meli, Head of Research, and Ben Theurer, Head of Latin American Equity Research and Americas Agribusiness analyst, debate whether alternative meat will be a real game changer for the food and meat industries, or just another fringe product that will fade over time. The analysts also weigh in on factors driving the adoption of alternative meat products, such as taste, health benefits and environmental impact.